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  • Writer's picturePaul Weir

Is YouTube Boxing Beneficial or Detrimental to the Sport?

In recent years, YouTube boxing has taken the combat sports world by storm, with prominent figures like Jake Paul and KSI drawing massive audiences to their fights. While YouTube fighters argue that they've made a positive impact on the sport, opinions are divided on the seriousness and direction of this phenomenon.

Jake Paul, who has expressed his intent to face boxing elite like Canelo Alvarez, recently faced a setback, losing to former Love Island star Tommy Fury. On the other hand, KSI's last fight raised eyebrows as he seemed to use an elbow rather than a punch to knock down Joe Fournier. Initially declared the winner, KSI's victory was later nullified after a review, resulting in a draw.

Notably, events like Misfits, primarily featuring YouTubers, are becoming regular occurrences, causing professional boxers to question the financial incentives compared to the years they've invested in climbing the ranks. Some professional fighters, however, support YouTube boxing, emphasizing its ability to attract more viewers to the sport.

This phenomenon primarily targets a younger generation, aged roughly between 10 to 18, who may not distinguish it from traditional boxing. Influencers like KSI and the Paul brothers use their platforms to convince fans that their bouts are authentic, akin to the alleged legitimacy of a cryptocurrency venture associated with Logan Paul.

Ahead of his fight with KSI, Tommy Fury aimed to "end YouTube boxing" by defeating KSI, similar to his victory over Jake Paul. While this mission remains unfulfilled, it raises questions about the future of these events. If "sports entertainment" loses its appeal, it may crumble under its own weight.

These shows have made combat fighters reconsider the need for promoters and promotions, especially when they have millions of social media followers. This trend could potentially reshape the future of boxing.

The emergence of YouTube and celebrity boxing prompts concerns about the impact on the rich history of traditional boxing. As individuals with substantial social media followings turn to the ring, it remains to be seen whether these celebrity YouTubers will venture into the cage, mirroring the path of Conor McGregor and Nate Diaz. Time will unveil the true implications of this phenomenon on the sport.

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